The product is a blend of latest technologies for the best ever results. Ceramic allows for even distribution of heat throughout, retention of enough moisture and radiation of far infra red heat, always the better. Reduction of titanium to the nano dimensions incorporated the use of babyliss pro nano Technology, aiming at enhancing efficiency by reduction in size. Titanium in itself is among the best of the tools with its unparalleled properties like even scratch free surface, extreme resistance to corrosion, strength equaling steel, but only 60% of its density and superior heat conductivity. Its extremely smooth surface allows the hair to glide between the plates making straightening effective than ever. Nano titanium is an exceptionally powerful thermal conductor with an ability to maintain stable temperature. The use of ions protects the hair cuticle. The natural flow and friction of dry hair sends an outflow of positive charges, making the hair cuticle split at the ends. Incorporation of negative ions cancels this detrimental effect of positive ions thus bringing an ultimate protection to split cuticles and the hair flows smooth and relaxed during the straightening process. Moreover, advanced surround heat system enables ideal straightening done for all hair types. 360 degree swivel cord to prevent tangling and dual voltage system adds up to the excellence of the product.